专业简介

出勤方式

申请要求

课程内容

• 1.

  选修：多媒体传播

  Elective:Multimedia Communication

• 2.

  选修：全球推广和品牌推广

  Elective:Global Promotion and Branding

• 3.

  选修：财务沟通与推广

  Elective:Financial Communication and Promotion

• 4.

  选修：战略零售传播管理

  Elective:Strategic Retail Communication Management

• 5.

  选修：利益相关者关系管理

  Elective:Stakeholders Relationship Management

• 6.

  选修：传播研究研讨会

  Elective:Communication Research Seminar

• 7.

  选修：公共传播运动管理

  Elective:Public Communication Campaign Management

• 8.

  选修：新媒体的心理加工

  Elective:Psychological Processing of New Media

• 9.

  选修：数字时代的全球媒体

  Elective:Global Media in the Digital Era

• 10.

  必修：消费者行为洞察

  Compulsory:Consumer Behavior Insight

• 11.

  必修：危机沟通与管理

  Compulsory:Crisis Communication and Management

• 12.

  必修：公共关系策略

  Compulsory:Public Relations Strategies

• 13.

  必修：广告制作与管理

  Compulsory:Advertising Production and Management

• 14.

  必修：营销传播基础

  Compulsory:Fundamentals of Marketing Communication

• 15.

  必修：整合营销传播

  Compulsory:Integrated Marketing Communication

• 16.

  必修：传播与新媒体研究方法

  Compulsory:Research Methods for Communication and New Media