专业简介

出勤方式

申请要求

课程内容

• 1.

  选修：创业营销

  Elective：Entrepreneurial Marketing

• 2.

  选修：营销策略选修课

  Elective：Selective Topic in Marketing Strategy

• 3.

  选修：组织领导

  Elective：Organzational Leadership

• 4.

  选修：全球营销

  Elective：Global Marketing

• 5.

  选修：广告与整合营销传播

  Elective：Advertising and Integrated Marketing Communication

• 6.

  选修：中国市场营销

  Elective：China Marketing

• 7.

  选修：品牌战略

  Elective：Branding Strategy

• 8.

  选修：全球技术与新产品战略

  Elective：Global Technology and New Product Strategies

• 9.

  选修：服务营销与管理

  Elective：Service Marketing and Management

• 10.

  必修：营销策略模拟

  Compulsory：Marketing Strategy Simulation

• 11.

  必修：网络营销

  Compulsory：Marketing on the Internet

• 12.

  必修：应用营销研究和指标

  Compulsory：Applied Marketing Research and Metrics

• 13.

  必修：消费者洞察

  Compulsory：Consumer lnsights

• 14.

  必修：营销管理

  Compulsory：Marketing Management